Print and Web Marketing.
I also created print and web marketing assets, including a print catalog showcasing the products and lifestyle imagery.
Marketing and social imagery (Instagram, X) ensured a consistent launch presentation.
Website and Merch Designs.
I then built the brand's full website, including a webstore, a blog, and an origin-story illustration.
The webstore featured the finished products plus speculative merchandise designs for future release. From brief to final assets, the entire project took less than a month.
Complete Packaging.
Several packaging designs were required. Because of the nature of the products, the labels had to meet strict specifications and compliance requirements.
The printed packaging helped the client stand out in a loud, competitive market.
After being briefed on the client's mission and aesthetic north stars, I explored a wide range of logos and color palettes.
Once the client chose a direction, we had a flexible foundation for the rest of the brand.
Feature : Full Brand Design.
[ Graphic Design, Packaging Design, Print Design, Web Design. ]
I was hired to build a brand identity from scratch. The client wanted a modern, cozy aesthetic inspired by SKIMS and Houseplant, so I started with the logo and color palette and built out from there.
Tools Used: Adobe Photoshop, Adobe Illustrator, Adobe Lightroom.
Logo and Color Palette.
