For the hit song "Friends" by Justin Bieber and BloodPop, I was asked to create dozens of graphic design elements to serve as the heart of the exuberant music video.

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With only a two-day turnaround, I worked around the clock to design elements inspired by the song's lyrics. By the time of the shoot, we had more than enough designs ready, which eased the pressure of a tight production schedule.

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We drew on the influences and aesthetics of the artists involved, channeling a shared love for early-2000s pop culture.

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The video was a huge success, surpassing 150 million views and drawing a flood of enthusiastic feedback from viewers.

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I also created remixed artwork for the remix EP, based on original art by Zawada.